• Science communication is a necessary link between science and the humanities.  When scientists communicate effectively, science thrives. It allows engagement with your audience and an opportunity for your message to address the “so what?” and the “why does it matter?”
   

• Science is increasingly interdisciplinary and the ability to communicate across disciplines fosters collaboration and innovation. 

 

• Science communication is not a soft skill, it is a set of core professional skills for you as a scientist, researcher, or government communicator.  Communicating your message beyond the written word is more often included in grant and funding applications.

 

• Science communication makes science more accessible to the community and builds support while promoting an understanding of its wider relevance to society.

 

• Scientists who are well-trained in science communication are the most direct source of expertise and credibility.  It assists in countering misinformation and misconceptions that clutter the public debate.

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• Targeted communication by scientists can influence government decisions at all levels related to regulation, science policy, and funding.  It has an important impact on scientific progress.

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• It is a source of pleasure and wonder and assists citizens, policymakers, government grant bodies, philanthropists, and industry funders to make decisions.

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• Communicating science is not ‘dumbing down’ to speak to an audience that will not understand.  This practice creates an information vacuum and is not interesting.  Instead, the art of science communication is concise and uses fewer words.  

 

Science communication in the form of a narrative or a story is entertaining, contemporary, and conveys context and substance.